gary:
Storytelling is the Game Storytelling is the most underrated thing when it comes to business, it is everything when trying to convey emotion and attachment to your brand and in todays world a Press Release is JUST not gonna CUT IT!
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This has been Seth’s message for years, and it makes perfect sense, but most people dismiss storytelling as child’s play. Don’t. We all love stories. It’s how we remember things. It’s how we share things with others. Brands that don’t have a story… DIE!
